Innovation consulting
Ideas for People
Today, AI makes many things technically possible. At the same time, user needs and markets are shifting faster than roadmaps can keep up with. How do you develop products, services, and business models that are needed and loved—and that create the next competitive advantage precisely in this way?
Where will the next competitive advantage arise?
As an innovation consulting firm, we help project managers develop products, services, and business models with a user-centered approach.
How is innovation created at b4g?
Markets, technologies and user expectations are constantly changing. That is why we always structure innovation from four perspectives:
- Technology - New technologies, especially AI, are changing what is possible.
- Desirability - We ask: What would be so useful or significant that it would be used and recommended to others?
- Environmental compatibility - Regulatory requirements (CSRD, CSDDD, EU taxonomy) are not only a requirement, but also an incentive for innovation.
- Business models - New technologies and changing demand are opening up new relationship patterns. We explore which models are viable today.
What issues are we working on?
Innovation work starts with the right question. That's why we start every collaboration with a joint clarification of the assignment. We check whether the problem is complex enough to justify real development work, whether people are affected by it and whether there is the will to really solve it. We then develop the problem together.
How do we decide which approach is right?
At b4g, effectiveness goes beyond specific methods and formats. Not every innovation project requires the same starting point. During the scoping phase, we work with you to determine which approach is the best fit and then develop specific formats tailored to your needs.
User-centered business innovation
Exploration
2 days
Immersive experience in which a current topic (such as AI) is explored.
Innovation Sprint
5 days
A compact, intensive format for teams that need clarity quickly.
Suitable for: Testing product ideas, diagnosing faltering development, defining strategic directions.
Product-Market Fit
from 4 weeks
We provide a well-founded analysis of the market, product and positioning. The result: a clear and data-supported decision package.
We look forward to meeting you.
AI Strategy Sprint
What does AI specifically mean for your business model?
In two days, develop a shared vision and lay the foundation for a sustainable business model.