Business R&D
From the idea to cash flow
Developing Market-Ready Products and Services
Innovation arises where development, decisions and organization interact. We support project managers in designing innovation projects in such a way that they become viable under real conditions.
How does an idea become marketable added value?
Business R&D integrates the business perspective into the development process of new products, services or business areas at an early stage.
This means that key assumptions regarding marketability are not only checked downstream, but addressed directly during the development process and validated iteratively.
How do I validate solutions under real conditions?
Data and iterative experiments are used to validate the critical hypotheses on marketability:
- Qualitative & Quantitative User Research
- Proactive risk management
- Go-to-market roadmap
- Business Case & Funding
- Competition & positioning
With Business R&D, market research is integrated into the development process as an active activity and thus directly counteracts the three reasons for failure (lack of market demand, wrong timing, lack of differentiation).
How does b4g work in development projects?
b4g works embedded in the organization, directly as part of the development team. Thanks to our broad network, we can provide various specialized roles and experts from the industry to equip projects with the right capabilities.
- Integrated Teams: directly embedded in internal structures
- Specialized roles depending on project requirements
- Access to a broad network of industry experts
In doing so, we rely on a sensible interlinking of the disciplines involved and on participatory formats to coordinate a realistic roadmap.
What makes Business R&D different from traditional product development?
In product development, a lot of attention is paid to IP and technical development. With Business R&D, we want to give the business side a voice early on in the development process and provide relevant impetus for implementation.
- Business and market perspective from day 1 in the development process
- Iterative validation and data-based decisions
- Interlocking of technical development and go-to-market
We integrate ourselves into your team with these roles:
Team & Agile Coach
- Moderation of the development team
- Development Action Plan
- Preparation of participative workshops, meetings & presentations
Strategic Business Design
- Scenario development & product strategy
- Go-to-Market Roadmap
- Business Case & Funding
Strategy development
- Moderation and design of participative formats
- Conducting background discussions on stakeholder alignment
- Setting up framework conditions for a development environment
AI Enabler
- Process automation, e.g. with n8n
- Configure and customize agents
- Interactive formats for new collaboration models
UX Research & Design
- Qualitative & quantitative user research
- UX studies and scenario development
- UX prototyping & testing, formulation of acceptance criteria, (...)
Subject Matter Expert
For many projects, we find suitable experts in our network that we can easily add to the team (leading voices from industry & research or people with specialized skills).
The rolls can be combined and tailored to your requirements.
